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June 05th, 2020

lifelong fitness equipmentThese weight machines are just a couple pieces of equipment available for clients to use at recently opened gym Lifelong Fitness, located at 422 S. Kansas Ave. L&T photo/Elly GrimmELLY GRIMM • Leader & Times


Many people are looking for a gym that will let them get in a good workout and recently, a new facility opened on Kansas Avenue to help with just that. 

Lifelong Fitness, located at 422 S. Kansas Ave., officially opened Jan. 6 and is open 24/7 for members. As owner Jerry Valdez tells it, it was a bit of a meandering path to opening the gym. 

“I was born in Liberal and my dad actually owns a trucking company but after a few years I knew I didn't want to do that forever, so I was saving my money up to invest in something else. And I'd always liked going to the gym and being in that type of atmosphere, so I made the decision that's what I wanted to do and now here we are,” Valdez said. “My original plan was opening this place somewhere else, but that fell through and I had to find another place rather quickly and ultimately came across this space and it's a good spot so I decided to get it.”

Valdez added it took a long time for everything to come together. 

“It definitely took quite a chunk of time for me. I was saving up all my money from working with my dad's trucking company and getting all of that situated and then once I had the truck paid for, I was looking for something else to do with the money instead of just blowing it all, I decided to invest it and decided to do a gym,” Valdez said. “Then it was in November when I got this place for lease and then I had to wait for all the equipment to show up. I think my favorite thing about all of this was seeing all the big equipment come in and get it set up. The day it all got here, it was great putting it all together and seeing it being built into an actual piece of equipment that could be used. And along with that, it was great seeing the overall gym come together the way I wanted it to be and it just fulfilled that vision I had when I was originally planning this all out. This spot stood out to us because it's such a wide open space, which is what I wanted, and it's in a great spot right on Kansas Avenue, so that's great too.”

Valdez added the gym’s staff is working on spreading the word more around the community about the gym being officially open. 

“We're working on that right now and we're spreading the word about us being open through Facebook mostly and working on the signs for outside. We've also been setting up accounts with some places in town like with the City of Liberal and National Beef and Seward County and with that, those places will pay for your membership if you go for a certain amount of time. We're also leaving our business card with people so they know what we're about and things like that.” 

And so far, Valdez said, reaction to the facility has so far been positive. Indeed, reviews of the facility on social media have been positive. 

“Lots of new and different equipment that (not that I’ve seen) other gyms in town don’t have! Big open space, good lighting, and right in front of the taco stand,” a Facebook review from Yos Rodriguez noted. “So many squat racks that I don’t have to wait my turn anymore. Lastly, the turf equipment is a good alternative for those that aren’t into the idea of cardio on the treadmill. Easy on the joints and gives the gym vibrant color.”

“Lifelong Fitness has brand new equipment and I love the turf it has,” another Facebook review from Joseph Smith noted. 

“Beautiful place to do your exercise,” another Facebook review from Rolando Gutierrez said. 

Valdez said he is looking forward to people using the gym and offered encouragement for people to try everything out. 

“We've got great, brand new equipment, we offer 24/7 access to people. We've got free weights, treadmills, elliptical machines, equipment for more crossfit-style workouts, bodybuilding workout equipment,” Valdez said. “There's a lot of equipment for people to use and a lot of options for everyone so they can get a full workout in here. So we've got great equipment in here, it's all top of the line and easy to use, so come in and check it out and get a workout in with everything. And if anyone wants to sign up for a membership, they would just need to come in here and talk to us and sign up. We're offering 50 percent off for the first month and we you can pay your membership with cash, credit card or ACH. And we actually have different membership options, you can do it month to month or by a family rate or you can pick a 6-month or 12-month plan depending on what you want. There's a new gym in town for people, we're open 24/7 for our members and membership is very affordable for people and all the equipment is top notch for people to use, so come on in and see us!”

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